EXP with is a project I developed during the User Experience Design class at General Assembly in the Summer of 2016. I created EXP with app to solve the following problems:
Travelers waste a lot of time looking for things to do and planning an itinerary.
They also have a problem trusting reviews and recommendations from unknown sources.
Based on my problem I performed a survey and interviews to find out: who was my audience, the travel apps they use, where and/or whom they get travel tips from, and what’s their travel and social media habits. I got survey responses from 45 people and interviewed 4 regular travelers.
Interviews key findings:
Most of the interviewees waste a lot of time looking for things to do when traveling and when they have last minute change of plans in their hometown.
Even though interviewees look for travel tips from apps like Yelp and TripAdvisor, they prefer to trust people they know or influential travel and food bloggers than reviews from strangers.
Interviewees enjoy using social media to discover for new places to go and to share places they have been.
Check-in feature is valuable for users and help them keep track of places they have been to either come back or recommend to others.
Based on my user research I created 2 personas.
I developed a competitive analysis with my main competitors: Foursquare, Yelp, Time Out, TripIt and Instagram.
Based on user and competitors research I decided to include these key features in the EXP with app:
Search page, where users can discover places to go based on recommendations from people they trust.
Home page that shows the feed of the places users’ friends have been.
Allow users to share posts and upload images, videos or audios of places they have been.
Profile page, in which users can see their saved places and posts, and organize places into different categories to help them planning a trip.
Check-in into places and follow place or people features to measure the app’s success.
Build & Design
Before I started sketching and designing my app, I created 2 main user flows, the minimum viable product and the site map.
Low fidelity Prototype
After deciding what was important to include in the app, I started sketching and created a low fidelity prototype with POP app to test the user flows I created. Click here to see it.
high fidelity prototype
The next step was to create annotated wireframes and UI design. I designed the screens using Sketch, created animations on Keynote and used Invision to create the high fidelity prototype. Click here to see the prototype
I tested my prototype with 5 different users.
When I asked users to create a new post they were confused between the “camera” and “messages & notifications” icons on the bottom navigation menu. I will redesign the icons and implement tutorial on onboarding screens.
On search page, users expected to see highest ratings first. I will add this feature.
On place page, users were confused and didn’t find the “Check-in” button right away. Some users tap the number of check-ins below the place’s image or the “Follow” icon. The solution is to move the “Check-in” button above “Follow” and “Save” buttons and create an icon for it. Also, I will redesign the “Follow” icon so “Follow” and Check-in" icons are distinct.
Design interface for business account
Design onboarding screens
Fix issues found during user testings