Paula Daneze
User Experience/User Interface Designer & Art Director

EXP with | UX/UI Design

EXP with | UX/UI Design
EXP with is a mobile app to help you find, organize and share your best travel experiences.


EXP with is a project I developed during the User Experience Design class at General Assembly in the Summer of 2016. I created EXP with app to solve the following problems:

  • Travelers waste a lot of time looking for things to do and planning an itinerary.

  • They also have a problem trusting reviews and recommendations from unknown sources. 

User Research 

Based on my problem I performed a survey and interviews to find out: who was my audience, the travel apps they use, where and/or whom they get travel tips from, and what’s their travel and social media habits. I got survey responses from 45 people and  interviewed 4 regular travelers. 

EXP with_surveys.png

Interviews key findings:

  • Most of the interviewees waste a lot of time looking for things to do when traveling and when they have last minute change of plans in their hometown.

  • Even though interviewees look for travel tips from apps like Yelp and TripAdvisor, they prefer to trust people they know or influential travel and food bloggers than reviews from strangers.

  • Interviewees enjoy using social media to discover for new places to go and to share places they have been. 

  • Check-in feature is valuable for users and help them keep track of places they have been to either come back or recommend to others.


Based on my user research I created 2 personas.

Competitive Analysis

I developed a competitive analysis with my main competitors: Foursquare, Yelp, Time Out, TripIt and Instagram. 


Based on user and competitors research I decided to include these key features in the EXP with app:

  • Search page, where users can discover places to go based on recommendations from people they trust. 

  • Home page that shows the feed of the places users’ friends have been.

  • Allow users to share posts and upload images, videos or audios of places they have been.

  • Profile page, in which users can see their saved places and posts, and organize places into different categories to help them planning a trip.

  • Check-in into places and follow place or people features to measure the app’s success. 

Build & Design

Before I started sketching and designing my app, I created 2 main user flows, the minimum viable product and the site map. 

Low fidelity Prototype 

After deciding what was important to include in the app, I started sketching and created a low fidelity prototype with POP app to test the user flows I created. Click here to see it. 

high fidelity prototype

The next step was to create annotated wireframes and UI design. I designed the screens using Sketch, created animations on Keynote and used Invision to create the high fidelity prototype. Click here to see the prototype

Usability Test 

I tested my prototype with 5 different users.  

Key findings:

  1. When I asked users to create a new post they were confused between the “camera” and “messages & notifications” icons on the bottom navigation menu. I will redesign the icons and implement tutorial on onboarding screens. 

  2. On search page, users expected to see highest ratings first. I will add this feature. 

  3. On place page, users were confused and didn’t find the “Check-in” button right away. Some users tap the number of check-ins below the place’s image or the “Follow” icon. The solution is to move the “Check-in” button above “Follow” and “Save” buttons and create an icon for it. Also, I will redesign the “Follow” icon so “Follow” and Check-in" icons are distinct.

Next Steps

  • Design interface for business account

  • Design onboarding screens

  • Fix issues found during user testings

  • Marketing

  • Funding

  • Additional features